Research

Having $600,000 in funding from the Wallace Foundation, we collaborated closely with research provider WolfBrown to design, field and analyze a 4-year quantitative study of SFJAZZ audiences. Over 13,500 survey responses were gathered from 2008-11, generating a massive amount of data regarding age distribution, programming, marketing and attitudes towards venues. Numerous insights were gained during this critical period, during which development of the SFJAZZ Center was underway.

Age graph hires

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