Morphist has extensive experience in the travel and hospitality industry with major brands including Princess Cruises and Entertainment Cruise Productions. We have been deeply involved in marketing research, strategy and plans. Leading both in-house teams and external agencies, we’ve produced a wide variety of marketing tools including TV and print advertising, long-form video, comprehensive brochures, direct mail, websites and more. Our work helped to drive +50% revenue growth at Princess across just three years.
We collaborated closely with Dailey, a major ad agency, to conceive the “Escape Completely” tagline and develop a truly unique campaign that ran for over 10 years.
Working closely with design firm Sargent & Berman, we produced massive brochures for eight regions of the world. These books featured all new copy, photography, itineraries, ports of call and route maps, updated annually.
Each year we created hundreds of direct mail packages for Princess Cruises. Some were to promote voyages over a year in advance, others just before sailing dates.
A steady stream of targeted e-blasts was sent throughout the year, closely matching our strategies for the physical direct mail calendar.
This handy reference guide informed travel agents worldwide about the many kinds of sales materials they could order or customize for their agency online.
We teamed up with White Rain Films to produce hour-long DVDs featuring major world regions and onboard amenities. One million units were distributed each year.