We have worked extensively with The Crucible, an Oakland school teaching 20 industrial art forms to both adults and youth. Morphist dramatically upgraded their quarterly course catalogs, emphasizing the institutional story and fundraising. We edited 200+ class descriptions and built a content management system (CMS) to display them online, by department. We’ve created several digital campaigns using banner ads, retargeting and Facebook carousel ads, gaining a high click-through rate (CTR) and low cost per click (CPC). Engagement, enrollment and event attendance are greatly improved and revenue was the best ever in 2016. Scroll down and click or tap on the images for detail.
Bold, 40-page quarterly catalogs place class descriptions into the context of The Crucible’s mission and history.
We conceived and produced flexible weekly emails to accommodate a wide variety of classes and events, gaining a reliable 20% open rate and 1.5% click-throughs.
Morphist has promoted several Crucible events including Hot Couture, a mind-blowing fashion show with elaborate costumes and fire performance.
Morphist has used several formats for Facebook, including 6-slide carousel ads. This vehicle lets us showcase several art forms, while driving CPC (cost-per-click) down to a razor-thin 14 cents.
We’ve produced many banner ad campaigns for The Crucible, featuring several of the school’s departments as well as a steady stream of major events. Spending in this channel has led to an impressive 220% ROI.
Morphist significantly upgraded navigation, several sections and overall user experience of the Crucible website. We built a WordPress content management system (CMS) to display 200+ class descriptions in 20 different departments.