Collaborating with the BFM Jazz record label, Morphist conceived and executed digital marketing programs for the epic SuperHeroes release by LA-based pianist Randy Waldman. With wild arrangements of familiar superhero TV and movie theme music, the album features many of today’s jazz stars including Chick Corea, George Benson, Wynton Marsalis, Vinnie Colaiuta, Steve Gadd, Chris Potter, Joe Lovano, Randy Brecker and many more. It was nominated for two GRAMMY Awards in 2019 and won one.
Morphist created an all-new Facebook page and twice-weekly posts that generated massive engagement with the SuperHeroes project, driving thousands of new fans, views, reactions, comments, shares and web traffic.
We established a prominent presence for Randy Waldman on Instagram, where thousands of fans of the album’s featured artists tend to hang out.
We built a store at PledgeMusic.com to provide an e-commerce platform for selling project-related merchandise. Included were signed CDs, photos and five Paiste 22″ ride cymbals signed by legendary drummer Vinnie Colaiuta!