ABOUT

After decades of marketing some of the world’s best known brands, Morphist brings high level skill sets to clients with critical marketing challenges. We are a small agency with deep experience in building and evolving consumer-centric businesses. We find and create new assets to communicate the most compelling stories about your organization and its offerings. We develop streamlined, intuitive information architecture to best organize communication about complex products and services. And we utilize an assortment of media channels, strategically and efficiently, to achieve tangible results — even with limited marketing budgets.

Morphist is led by Mike Charlasch, an integrated marketing generalist who has held staff marketing positions at Pepsi, Clairol, Princess Cruises, Highway One, Universal Music Group, Verve, SFJAZZ and Windham Hill. He has produced programs for and with Visa, Levi Strauss, Dole, Infiniti, Symantec, Wilson, National Geographic, Ken Burns, the LA Philharmonic and many more.

Mr. Charlasch has marketed recordings and performances for leading figures in jazz, blues, funk and world music such as Chick Corea, Esperanza Spalding, Herbie Hancock, Ravi Shankar, Diana Krall, John Scofield, Kamasi Washington, Keith Jarrett, John Coltrane, Eddie Palmieri, Tony Bennett, The Yellowjackets, Michael Brecker, Charles Lloyd, Pat Metheny, Wayne Shorter, John McLaughlin, Taj Mahal, Robert Glasper, Tower of Power, George Benson, Joe Sample, Brad Mehldau, Paco de Lucía, Jack DeJohnette, Eliane Elias, Jimmy Smith, Bill Frisell, Shakti, Roy Hargrove, Chris Botti, Youssou N’Dour, Joshua Redman, Brian Culbertson, Christian McBride, Lucky Peterson, Buddy Guy, Nicholas Payton, Joe Louis Walker, George Winston, Keb’ Mo’ and others.

Morphist engagements sometimes require Mike to work on site, embedded with the staff of client organizations. He often rounds out the Morphist team with additional print, web, direct mail or e-mail specialists, available on a contract basis as needed. Morphist also has established relationships with several Bay Area printers.

Mike’s MBA is in marketing, from the UCLA Anderson School. He has toured as drummer with Natalie Cole and performed in some of New York’s legendary jazz clubs with Scrunch. Most recently he’s recorded an album with The Brian Estlin Confluence.

 

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