Drummer Kirk Covington toured the world with famed jazz fusion group Tribal Tech, but his Austin, TX roots were not broadly known. Morphist helped Kirk launch the holiday album CPT Kirk’s Christmas, featuring some of Austin’s best musicians. We pulled out all the stops with copywriting, photo compositing and video production for a seasonal advertising campaign via Facebook organic and sponsored posts. Proceeds were donated to the California State Firefighters’ Association and the American Red Cross.