Morphist was fortunate to work with the John Muir Land Trust at an important juncture in their history. We effectively repositioned and rebranded this 25-year old conservation group with a new name, logo, URL, key messages, photography, maps, brochure, website, direct mail packages and more. Using these materials, JMLT is engaged in a $25M multi-year capital campaign to acquire several large properties in Contra Costa County. Click or tap on the images for deeper descriptions of each project.
Brochure
We produced nearly all content in this gorgeous 36-page piece, from persuasive essays to original location photography. The brochure was used to launch their current $25M capital campaign.
Direct mail
Among the many JMLT projects have been several direct mail packages. Some of these were developed to raise funds for specific property acquisitions, while others have been to drive attendance at JMLT’s annual gala.
Events
Morphist assisted JMLT with various aspects of their annual gala fundraisers, including development of the event names, all marketing, signage and music programming.
Name & Identity
Morphist led an initiative to change the name to John Muir Land Trust and acquire jmlt.org as their web address. A striking and flexible new identity system was developed and launched along with the Saving Contra Costa campaign.
Photography
To communicate the beauty of Contra Costa County, Morphist commissioned location shoots on 12 JMLT properties with expert photographers Walt Denson and Adam Weidenbach.
Website
We fully rebuilt JMLT’s website, utilizing many of the same assets created for the Saving Contra Costa brochure. This massive project led to vastly improved content and functionality, reducing barriers to effective fundraising.
