9-time GRAMMY-nominated jazz vocalist Tierney Sutton wanted to take things to another level for her latest album, ScreenPlay. Utilizing new imagery we developed for the project, Morphist marketed 5 individual EPs across 5 months, plus the release of the full album on BFM Jazz. Now, it has been nominated for Best Jazz Vocal Album in the 2020 GRAMMY Awards. We also promoted Tierney’s concert appearances in key markets like LA and New York. Her social following grew an amazing +40% during this time. Click or tap for cool stuff!
Graphics
We developed our own composite graphics utilizing five EP covers and a variety of Tierney’s photos. This helped to provide enough “legs” for a 5-month campaign and to promote related gigs.
Infrastructure
Morphist focused on the structure of Tierney’s social media presence, merging multiple pages, creating custom headers, honing her “About” section and moving fans over to her business page.
Social Marketing
We maintained a fairly relentless pace of posts on Tierney’s Facebook and Instagram accounts, promoting each of five ScreenPlay EPs, the full album and concerts in a variety of ensembles.
