Morphist handled marketing for the SuperHeroes release on BFM Jazz, produced by pianist Randy Waldman. With wild arrangements of familiar superhero TV and movie theme music, the album features many of today’s jazz stars including Chick Corea, George Benson, Wynton Marsalis, Vinnie Colaiuta, Steve Gadd, Chris Potter, Joe Lovano, Randy Brecker and many others. It was nominated for two GRAMMY Awards and won the category of Best Arrangement, Instrumental and Vocals. Click or tap for impressive project samples.
Graphics
Morphist created many new images to provide “legs” for an extended marketing campaign, requiring expert photo retouching, compositing and graphic design.
Merchandise
To provide an outlet for SuperHeroes merch, we developed a store at PledgeMusic. Included were signed CDs, sheet music, photos and cymbals signed by Steve Gadd and Vinnie Colaiuta!
Social Marketing
Morphist built all-new Facebook and Instagram accounts, generating massive engagement with this project. Our posts generated hundreds of thousands of views, gaining Randy more than 3,000 new followers.
