Morphist led a variety of marketing efforts for the 2020 PDX Jazz Festival, a major Northwest destination with 30 headliners and 100+ events across two weeks. We focused on graphic design, website development and social marketing to promote national acts as well as Portland’s amazing local talent. 50% of the main events sold out and the rest were packed. Scroll, click and tap to view project samples.
Graphics
To create compelling images, we obtained the best possible artist photography and then cropped, retouched, composited and integrated the shots with bold design elements.
Social marketing
Morphist developed a robust ad campaign for PDX Jazz that ran on Facebook and Instagram, generating over 94,000 targeted impressions and a very efficient $0.35 cost per click.
Website
We streamlined site navigation and created compelling content for over 75 festival events, including 30 headline acts. This work was also used for social marketing, which led to 14 sellouts.
