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Jazz Marketing

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California Jazz Conservatory

When we began work with The Jazzschool, it was already an established community organization. But it was also preparing to raise its profile by offering a full-time 4-year program and a bachelor’s degree in jazz. Morphist played a critical role by significantly re-designing their website, catalogs, e-blasts, direct mail, advertising and ultimately, providing the school with a new identity: the California Jazz Conservatory.

Catalogs

Types: California Jazz Conservatory

Beautiful 72 to 84-page quarterly catalogs provide an overview of the California Jazz Conservatory, faculty profiles and descriptions of upcoming Jazzschool courses, workshops and concerts.

Name & Identity

Types: California Jazz Conservatory

We rebranded the Jazzchool with a new name, logo and web address at cjc.edu, updating their image to become a much more competitive institution of advanced music studies. Significant expansion of the campus and facilities is slated for fall 2017.

Social Marketing

Types: California Jazz Conservatory

Morphist placed a wide variety of Facebook ads for the CJC each quarter, typically reaching over 85,000 unique individuals. These campaigns reliably generated substantial web traffic among strong enrollment prospects.

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