When we began work with The Jazzschool in 2012, it was already well-established as a community organization. It was also preparing to become a higher-profile institution, by offering a full-time 4-year program and the bachelor’s degree in jazz. Morphist played a critical role by significantly improving their website, catalogs, email marketing, direct mail, advertising and ultimately providing the school with a new name and graphic identity.
Beautiful 72 to 84-page quarterly catalogs provide an overview of the California Jazz Conservatory, faculty profiles and descriptions of upcoming Jazzschool courses, workshops and concerts.
We rebranded the Jazzchool with a new name, logo and web address at cjc.edu, updating their image to become a much more competitive institution of advanced music studies. Significant expansion of the campus and facilities is slated for fall 2017.
Morphist placed a wide variety of Facebook ads for the CJC each quarter, typically reaching over 85,000 unique individuals. These campaigns reliably generated substantial web traffic among strong enrollment prospects.