When we began work with The Jazzschool, it was already an established community organization. But it was also preparing to raise its profile by offering a full-time 4-year program and a bachelor’s degree in jazz. Morphist played a critical role by significantly re-designing their website, catalogs, e-blasts, direct mail, advertising and ultimately, providing the school with a new identity: the California Jazz Conservatory.
Catalogs
Beautiful 72 to 84-page quarterly catalogs provide an overview of the California Jazz Conservatory, faculty profiles and descriptions of upcoming Jazzschool courses, workshops and concerts.
Name & Identity
We rebranded the Jazzchool with a new name, logo and web address at cjc.edu, updating their image to become a much more competitive institution of advanced music studies. Significant expansion of the campus and facilities is slated for fall 2017.
Social Marketing
Morphist placed a wide variety of Facebook ads for the CJC each quarter, typically reaching over 85,000 unique individuals. These campaigns reliably generated substantial web traffic among strong enrollment prospects.
