Morphist produced a large volume of social marketing activity for Mack Avenue, one of the world’s leading jazz labels. We focused on 10 key artists in 2020, including Christian Sands, Raul Midón, Christian McBride and other prominent figures, with campaigns lasting from one to 12 weeks. This work featured original copywriting as well as graphic design, photo and audio editing. Thousands of reactions and clicks were generated.
To create a cohesive and timely look across all social platforms and the Mack Avenue website, Morphist created custom header artwork for label-wide initiatives and a variety of individual album releases.
Morphist executed a schedule of organic posts and ad campaigns on the label’s Facebook and Instagram pages, featuring Connie Han, John Beasley, Warren Wolf and many other great musicians.
We utilized videos of many types for Mack Avenue artists, including one we produced for saxophonist Jimmy Greene which gained strong engagement in both advertising and organic posts.