Windham Hill Records had great success in the 1970s and ’80s, becoming synonymous with the “new age” category. But by the early ’90s, the label was less cohesive. After extensive research we worked with famed graphic designer Michael Cronan to develop a unique new logo and packaging system that would provide latitude for highly individual artists, while creating a stronger sense of Windham Hill identity. This led to a powerful new brand presence and sales improved significantly. Logos and sample album covers are below.