We worked extensively with The Crucible, marketing industrial art classes in 20 departments to both adults and youth. Morphist upgraded their quarterly course catalogs, emphasizing the institutional story and fundraising. We edited 200+ class descriptions and built a content management system (CMS) to display them online. We also created several campaigns using banner ads, retargeting and Facebook carousel units, gaining a high click-through rate (CTR) and low cost-per-click (CPC). Enrollment and attendance improved, generating best-ever revenue in 2016. Scroll down and click or tap on the images for detail.
Catalogs
Bold, 40-page quarterly catalogs place class descriptions into the context of The Crucible’s mission and history.
We conceived and produced flexible weekly emails to accommodate a wide variety of classes and events, gaining a reliable 20% open rate and 1.5% click-throughs.
Events
Morphist has promoted several Crucible events including Hot Couture, a mind-blowing fashion show with elaborate costumes and fire performance.
Social Marketing
Morphist has used several formats for Facebook, including 6-slide carousel ads. This vehicle lets us showcase several art forms, while driving CPC (cost-per-click) down to a razor-thin 14 cents.
Web Ads
We’ve produced many banner ad campaigns for The Crucible, featuring several of the school’s departments as well as a steady stream of major events. Spending in this channel has led to an impressive 220% ROI.
Website
Morphist significantly upgraded navigation, several sections and overall user experience of the Crucible website. We built a WordPress content management system (CMS) to display 200+ class descriptions in 20 different departments.
Morphist 