With just a month’s lead time, Morphist helped open a new location for the venerated chain of Blue Note jazz clubs. We quickly developed and executed marketing plans to support the launch, featuring trumpet superstar Chris Botti in seven sold-out shows. Print and digital materials reinforce Blue Note brand heritage as well as the upscale food and wine menus, with focus on famed executive chef Christophe Gerard. We also booked several Bay Area musicians to get the club up and running in its first few weeks of operation.
Advertising: Print
Teamed up with the SF Chronicle, we created a schedule of 8 print ads. This quick run culminated in a 24-page Napa feature, just days before the grand opening of the club.
Advertising: Web
We developed a schedule of micro-targeted web ads, working quickly with digital agency Gupta Media. Animated 3-slide gifs featured the grand opening news, Chris Botti and the club’s celebrity chef. These ads ran in the SF and Sacramento areas, generating awareness and thousands of clicks within a matter of days.
Brochure
This handsome 4-page piece informs readers about the legendary NYC Blue Note jazz club and its 35-year heritage. It goes on to provide Chris Botti’s bio and a guide to upcoming shows.
We targeted 100,000 unique names with high household income and interests in jazz and gourmet dining. This was another key tactic that led to 7 sold-out shows.
Radio
Chris Botti is one of the best-selling instrumental artists of all time. We wrote the script and produced this :60 spot with smooth jazz station KJZY, featuring a few of his many hit tunes.
Social Marketing
Morphist utilized six-slide Facebook carousel ads to make tens of thousands of impressions. These ads quickly generated lots of engagement, with many thousands of clicks, nearly 600 likes and over 100 shares.
