Morphist was the marketing and creative services team for the first-ever Denver Jazz Fest, developing all original brand and communications architecture. We produced a massive array of digital and physical materials, including the event name, logo, website content, advertising, email, social media and more. Bill Frisell, Joe Lovano, Dianne Reeves, Ghost-Note, Omar Sosa, Isaiah Collier, Garaj Mahal, The Headhunters and many others were featured, with nearly all shows sold out. Click or tap below and visit denverjazz.org.
Advertising
We planned, produced and placed an elaborate matrix of over a dozen different DJF campaigns to support both national and local artists.
To create a cohesive DJF look among e-blasts, we developed a variety of headers, footers and other content to be used by various organizations.
Graphics
Morphist created a system of tightly coordinated graphics for use in DJF advertising, on the DJF website, in DJF email and in DJF physical media.
Identity
Morphist developed the Denver Jazz Fest name and logo design, which we produced in nine color combinations to provide maximum flexibility.
Videos
For three of the DJF artists we produced effective :60-second video ads. These proved to be superior in driving clicks to their event pages.
Website
Morphist developed the URL, information architecture, graphic design and most of the artistic content of this comprehensive new site.
Morphist 