7. Catalog: 2014

This 36-page direct mail piece included an overview of Stanford Jazz, as well as essays about Chick Corea, Fred Hersch, Jack DeJohnette and all the other artists. It also provided membership benefits and reasons to support the organization. Every page is unique in this beautiful book, designed by Hélène Côte. 35,000 units were distributed, fueling a +58% increase in ticket sales versus 2013. Please view the full catalog here.

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