Morphist

Jazz Marketing

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Stanford Jazz

Morphist marketed the Stanford Jazz Festival in both 2024 and 2025, featuring Bill Frisell, Fred Hersch, Lizz Wright, Anat Cohen, Taylor Eigsti, Ben Wendel, Ambrose Akinmusire, Marquis Hill, The Bad Plus and others. We developed static and video ad creative units, building campaigns with well-defined target audiences across many months. 2024 ticket sales increased +25% versus 2023, while 2025 sales grew another +25% vs. 2024. BAM!!

1. Ads: 2025

Types: Stanford Jazz

We ran 30 different ads on Meta platforms, gaining 3.2 million impressions. This drove 33,770 clicks to the SJF website, an increase of +30% vs 2024.

2. GRAPHICS: 2025

Types: Stanford Jazz

In 2025 we produced two flyers for each headliner, as well as layouts for the 1st half and 2nd half (13 shows each), plus three clusters of five shows.

3. Videos: 2025

Types: Stanford Jazz

A :60-second vertical video ad was created for each headline artist, generating as much as 80% of total clicks and at a lower cost-per-click.

4. Ads: 2024

Types: Stanford Jazz

In 2024 we generated more than 2.2 million ad impressions and over 26,000 clicks to the festival website. Ticket sales grew +25% vs 2023.

5. Graphics: 2024

Types: Stanford Jazz

Morphist creates at least two static layouts for each headline artist, used in Facebook and Instagram ad campaigns as well as organic social media.

6. Videos: 2024

Types: Stanford Jazz

We produce vertical video ads in the 4:5 format for each artist, typically generating the lowest CPC (cost-per-click) when combined with static ads.

7. Catalog: 2014

Types: Stanford Jazz

Morphist provided all marketing services for the 2014 Stanford Jazz Festival. We created a powerful 36-page catalog which led to +58% growth in ticket sales vs 2013.

8. Email: 2014

Types: Stanford Jazz

An exciting e-mail campaign was launched to announce the Stanford Jazz Festival artist lineup. Graphics were nicely coordinated with the catalog and website.

9. Website: 2014

Types: Stanford Jazz

Morphist built an all-new website for the Stanford Jazz Festival, using a responsive design for the first time. Functionality was streamlined and we integrated the website graphics with the catalog, advertising, e-mail, stage banners and more.

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