Morphist was deeply involved in programming the 2014 Stanford Jazz Festival, as well as all aspects of the marketing plan and materials. Our breakthrough approach to the festival catalog, production of a dedicated festival website, plus exciting advertising and e-mail campaigns helped to drive festival ticket sales up +58% versus prior year. Contributions and membership in the organization also increased significantly.
This dynamic piece includes an overview of the organization, detailed membership benefits, plus insightful essays about each artist in the Stanford Jazz Festival.
An exciting e-mail campaign was launched to announce the Stanford Jazz Festival artist lineup and on-sale dates. Timing and graphics were nicely coordinated with the catalog and website.
Morphist built an all-new website for the Stanford Jazz Festival, using a responsive design for the first time. Functionality was streamlined and we integrated the website graphics with the catalog, advertising, e-mail, stage banners and more.