Morphist built Facebook and Instagram accounts to support the SuperHeroes release, gaining over 3,000 fans during this period. A wide variety of photos, videos and commentary generated high levels of engagement, typically from 200 to 1,000 reactions per post. Reach was compounded with the help of key influencers such as Chick Corea, Vinnie Colaiuta, George Benson and Wynton Marsalis, resulting in over 200,000 views of some posts.