Morphist built a Facebook business page to support the SuperHeroes release, gaining over 3,000 fans. A wide variety of photos, videos and commentary generated high levels of engagement, typically from 200 to 1,000 reactions per post. Shares and reach were compounded with the help of key influencers such as Chick Corea, Vinnie Colaiuta, George Benson and Wynton Marsalis, leading to as many as 220,000 views of individual posts. Traffic was directed to PledgeMusic for purchase of the album and custom merchandise.



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