We began work with the Jazzschool in 2013, as it was preparing to offer a full-time 4-year program and a bachelor’s degree in jazz. Morphist repositioned the school with a new name and logo: California Jazz Conservatory. We also redesigned their website, catalogs, advertising, direct mail, email and fundraising materials. This noble effort came to a close in 2024 and they have now returned to the original Jazzschool identity.
Catalogs
Beautiful 72 to 84-page quarterly catalogs provided descriptions of upcoming Jazzschool courses, workshops and concerts, as well as faculty profiles and an overview of the CJC academic program.
Name & Identity
We rebranded the Jazzchool with a new name, logo and web address at cjc.edu, updating their image to become a far more competitive institution of advanced learning.
Social Marketing
Morphist placed a wide variety of Facebook ads for the CJC each quarter, typically reaching over 85,000 unique individuals. These campaigns reliably generated substantial web traffic among strong enrollment prospects.
Morphist 