Name & Identity

The Jazzschool was a community music school, providing a quarterly selection of classes and workshops for motivated students. But when the school got accredited to offer a Bachelor’s degree in jazz studies, it was time to reposition them as a more serious and competitive institution. Morphist handled an exploratory which led to selection of a new name, the California Jazz Conservatory. We developed a striking new logo, designed by Hélène Côté, and found a compact new web address at The brand restage has helped pave the way for major contributions and expansion to a larger campus.

CJC-yellow-disc-lores   CJC-purple-disc-lores   CJC-green-disc-lores

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