Name & Identity

The Jazzschool was a community music school, providing a quarterly selection of classes and workshops for motivated students. But when the school got accredited to offer a Bachelor’s degree in jazz studies, it was time to reposition them as a more serious and competitive institution. Morphist handled an exploratory which led to selection of a new name, the California Jazz Conservatory. We developed a striking new logo, designed by Hélène Côté, and found a compact new web address at cjc.edu. The brand restage has helped pave the way for major contributions and expansion to a larger campus.

CJC-yellow-disc-lores   CJC-purple-disc-lores   CJC-green-disc-lores

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s