The Crucible always has a lot to promote — typically over 100 classes and a wide variety of special events. Morphist conceived and produced a weekly stream of flexible emails to accommodate all sorts of messaging. A “responsive” MailChimp template was used to optimize images and copy for various viewing devices and screen sizes. We routinely mailed to over 20,000 subscribers, with an average 20% open rate and 1.5% click-throughs.