We created comprehensive direct mail brochures to distill SFJAZZ member benefits and reasons to join at various levels. Scroll to view the front and back of each 8-panel roll-fold piece, nicely designed by Hélène Côté. The blue one was developed to attract “basic” membership ($75-$1200), while the brown piece was for Leaders Circle membership at $1200 and up. These items generated strong response and were reprinted several times.