We spearheaded a major initiative along with the Boldium agency, developing an altogether new approach to the challenge of SFJAZZ online content management. During a 7-year lifespan from 2010-17, sfjazz.org contained well-organized modules to present all assets from photos, essays, audio, video and concert schedules to education programs, sponsorships and fundraising efforts. Tessitura TNEW was customized and integrated as the e-commerce platform for tickets, merchandise and contributions.