With a strong direct mail format honed across eight seasons, each of these catalogs provides an overview of SFJAZZ, a strong fundraising appeal and brief essays about the concerts. We mailed 70,000 to a matrix of consumer segments and thousands more were downloaded via pdf. Beautifully designed by Ronnie Shapiro, each season featured a unique cover painting by Mark Ulriksen. Click or tap to see the entire 48-page books.