Social Marketing

Morphist maintained a relentless pace of social posts on Tierney’s Facebook and Instagram accounts, promoting five ScreenPlay EP releases, the full album, plus performances in a variety of ensembles. High level awareness of ScreenPlay was achieved and it’s up for Best Jazz Vocal Album in the 2020 GRAMMY Awards! We also developed a targeted schedule of sponsored posts to support the album and key concerts. Tierney’s following on her Facebook business page increased +40% to well over 6,000 fans during this period.

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