Graphics

Early on in the ScreenPlay project, we noticed consumers had a somewhat lukewarm reaction to the illustrated album cover. They seemed to react better to the many beautiful images of Tierney we had on hand. So, for the duration of a 5-month campaign with five EPs and lots of gigs along the way, we developed our own composite graphics utilizing all the EP covers and a variety of Tierney’s photos. Combined with press quotes and persuasive copywriting, response remained solid throughout this period.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s