The Crucible produces several major events each year and Hot Couture is the biggest. It’s a mind-blowing industrial art fashion show, featuring elaborate costumes from Oakland’s most creative designers. Fire performance, one of the art forms taught at The Crucible, is a key element. Please see the “Social Media” section for an example of one of our digital ad campaigns. Ticket sales are up a dramatic +87%, breaking all previous sales records, since Morphist began promoting the event in 2016.