We collaborated closely with the brilliant creative, media and account teams at Dailey, a major ad agency. Together we conceived the “Escape Completely” tagline and developed a truly unique cruise line positioning. We did frequent photo shoots on the ships and in select locations worldwide, keeping things fresh. Test scores were “off the charts” and this campaign became the backbone of all marketing efforts for over 10 years.

Alaska-cruising-lores  PC0442 April Western Eur.  091PCMPC0475.T_July/Aug  0709_Sept-Oct Galv MUTS Cons Spd_T

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