Social Marketing

Morphist developed several campaigns to promote The Crucible’s classes and events on Facebook, Instagram and Twitter. We utilized a 6-slide carousel ad format, allowing the user to quickly swipe through several images and copy points. These efforts typically generated tens of thousands of clicks, with cost-per-click (CPC) as low as 14 cents. This ad was one element of the Hot Couture 2017 marketing campaign, helping drive ticket sales up +48% versus 2016 and up +87% versus the 2015 event.


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