Social Media

Morphist has developed several social ad campaigns to promote The Crucible’s classes and events on Facebook, Instagram and Twitter. We often utilize a 6-slide carousel ad format, allowing the user to quickly swipe through several images and copy points. These efforts will typically generate tens of thousands of web clicks, with cost-per-click (CPC) as low as 14 cents. This ad was one element of the Hot Couture 2017 marketing campaign, helping drive ticket sales up 48% versus prior year and up 87% versus the 2015 event.

    

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