Collaborating with White Rain Films, we did casting and shot original footage each year on Princess ships in Europe, Alaska, the Caribbean and other regions. Telly Award-winning, hour-long DVD productions followed, with focus on a variety of onboard features such as the staterooms, restaurants, spa, casino and big-screen theater. One million units were manufactured annually, mailed to consumers and distributed through travel agents. Individual video segments were also placed on the website and in emails.