We built a robust SFJAZZ marketing team and developed all new marketing systems, including a massive website, direct mail catalogs, e-blast templates, social media and more. Together we set new ticket sales records and produced vibrant fundraising materials, helping pave the way for construction and launch of the SFJAZZ Center in 2013. Click or tap for some truly groundbreaking examples.
Advertising: Web
A key element of our digital marketing strategy was consistent online advertising, supporting entire seasons as well as individual artists. This generated millions of impressions, thousands of clicks and steadily improved ROI.
Campaign Kit
A compelling 32-page brochure and an hour-long DVD were just two elements of a beautiful presentation kit that kicked off a $64M capital campaign to build the SFJAZZ Center.
Catalogs
Produced for eight seasons, these 48-page books contained a rich overview of SFJAZZ, a strong fundraising appeal and descriptions of each upcoming concert.
CD Packaging
For the SFJAZZ Collective, an internationally known ensemble, we produced 2- and 3-CD packages with elaborate booklets to commemorate each year’s repertoire and personnel lineup.
Hotplate
We conceived the SFJAZZ Hotplate program, with monthly shows in which local artists paid tribute to jazz icons. It ran four years in SF’s Mission district, attracting a younger jazz audience.
Membership
Comprehensive 8-panel brochures outlined the various SFJAZZ member benefits and reasons to join. Included here are separate pieces for basic and Leaders Circle membership levels.
Mobile App
We developed the first mobile guide to SFJAZZ concert programming.
Radio
Writing new scripts weekly to highlight specific shows, we produced SFJAZZ spots for KFOG, KBLX, KQED, KALW, KCSM and other Bay Area stations.
Website
Collaborating with the Boldium agency, we developed a complex website design to handle concerts, education and various fundraising initiatives. It fueled SFJAZZ growth for seven years, 2010-17.
Morphist 